Listiti is a new online service that monitors any keyword in any Twitter List of your choice. It will alert you immediately via email when a specific keyword shows in the Twitter List.
So how can this be helpful? Suppose you want to get the latest news of any company, person, product, etc, then you can set up an alert and get notified every time it gets mentioned.

The usage is dead-simple and doesn’t require any registration. Just select the Twitter list to monitor, keywords to watch, enter your email address and hit Create the alert button.

You can either enter the full name of any list or select from the top 100 lists. Just like Google Alerts can help us monitor a specific keyword, Listiti does the same but is developed solely for Twitter. Listiti is to Twitter what Google Alerts is to Google Search.
Enjoy!
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